Ignoring what’s happening on stage

There are a number of key shots our clients typically ask us to capture for their events. The design details, to show off all the work that has gone into the staging; the presenters and keynote speakers, of course, because they are often the big draw (and the focus of the meeting); and to show a busy and vibrant meeting (of course).

We also like to add photographs of the delegates. Delegates looking interested and engaged; delegates interacting with each other; delegates enjoying themselves. Because although a big name in the industry can be like a headline act at a festival, convincing people to attend, the key positive feeling from an event comes from the networking and catching up with friends in-between sessions. Great photos or videos showing this interaction can be used in marketing to drive delegates to register - it’s all about the vibe!

And if possible, we suggest showing images we’ve taken of delegates during the event itself. This could be on the meeting screens before afternoon or next-day sessions for multi-day meetings. We’ve found that good photographs of groups of happy delegates sparks conversation, smiles and - crucially - more positive feedback on the meeting itself (and requests for copies of the image…).

Because we think this is important, we highlight it with our clients early on in the consultation process. This is important because permission to show such images - or at the very least, highlighting that photos and video will be taken at the meeting for future use. Some countries’ laws require explicit agreement; other meetings might suffice with an opt-out option. We discuss this with our clients ahead of time. Yet another thing that differentiates us from other photographers… Get in touch if you want this kind of planning and support from your photo and video team 🍉